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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.
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San Marcos, TX
Demographic Data




San Marcos Population Statistics

Source & Methodology

Analytics built by:   Location, Inc.

Raw data sources:   American Community Survey, U.S. Bureau of the Census, U.S. Department of Education, 50 state departments of education, U.S. Bureau of Labor Statistics, Federal Bureau of Investigation, 18,000+ local law enforcement agencies, Federal Housing Finance Agency, U.S. Geological Service, National Agricultural Statistics Service.

Date(s) & Update Frequency:   2023 (latest available). Updated annually. Please note: Unemployment data updated February 2025.

Methodology:   Unlike standardly available Census demographics, NeighborhoodScout uses dozens of custom models to transform 8.5 million raw demographic data elements from government sources into proprietary indices and insights…. Read more about Scout's Demographic Data

San Marcos Population & Age Distribution

Total Population

71,569

Age

Under 5 Years:
4.0%
5 - 17:
8.4%
18 - 24:
36.0%
25 - 34:
17.2%
35 - 54:
16.9%
55 - 64:
6.9%
Over 65 Years:
10.7%

Educational Attainment of Adults

Attending College
High School Graduates
College Graduated
29.0%
29.0%
90.9%
90.9%
37.3%
37.3%
0% 100.0%
% of Residents

Income

Per capita Income

San Marcos
USA
$26,576
$26,576
$43,289
$43,289

Median household income

San Marcos
USA
$51,030
$51,030
$78,538
$78,538
Individuals Below Poverty Level

26.7%

Employment Industries

View all industries
Accommodation
Education
Retail
Healthcare
Transportation
Other
Administration
Construction
Manufacturing
Professional, scientific, and technical services
Public Service
Arts
Finance
17.2%
17.2%
14.8%
14.8%
13.8%
13.8%
9.3%
9.3%
5.7%
5.7%
5.5%
5.5%
5.3%
5.3%
5.0%
5.0%
4.8%
4.8%
4.5%
4.5%
3.1%
3.1%
2.3%
2.3%
2.1%
2.1%
0% 100%
% of Residents

Race & Ethnic Diversity

White
Hispanic or Latino (Of Any Race)
Other Race / Two or More Races
Black or African American
Asian
American Indian and Alaska Native
Native Hawaiian and Other Pacific Islanders
45.4%
45.4%
41.9%
41.9%
5.3%
5.3%
5.2%
5.2%
2.1%
2.1%
0.2%
0.2%
0.0%
0.0%
0% 100.0%
% of Residents

Ancestry

See all ancestries
German
Irish
English
Italian
Scottish
French
European
Polish
Scots-Irish
Norwegian
Welsh
Czech
African
Swedish
British
Russian
Dutch
French Canadian
Nigerian
Jamaican
11.2%
11.2%
8.3%
8.3%
7.8%
7.8%
2.5%
2.5%
2.2%
2.2%
1.7%
1.7%
1.1%
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
0.8%
0.8%
0.8%
0.8%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
0.2%
0.2%
0% 100%
% of Residents

Languages Spoken

See all languages
English
Spanish
Langs. of India
Other Asian languages
Persian
Tagalog
French
German/Yiddish
Vietnamese
Chinese
Arabic
African languages
Native American languages
Korean
Serbo-Croatian
Scandinavian languages
French Creole
Hungarian
Navajo
Pacific Island languages
73.6%
73.6%
23.1%
23.1%
0.6%
0.6%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0% 100%
% of Residents
Foreign Born San Marcos Residents

8.2%


Real Estate in Popular San Marcos Neighborhoods

Popular real estate near San Marcos

Zip Codes in San Marcos, TX