New Braunfels is a larger medium-sized city located in the state of Texas. With a population of 98,857 people and 24 constituent neighborhoods, New Braunfels is the 43rd largest community in Texas. There's nothing like the smell of a brand new house, and in New Braunfels, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to New Braunfels, and putting down their money on brand new construction. New Braunfels’s real estate is, on average, some of the newest in the nation. New Braunfels does seem to be experiencing an influx of affluent people, because the median household income is $76,890.00.

New Braunfels real estate is some of the most expensive in Texas, although New Braunfels house values don't compare to the most expensive real estate in the U.S.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 9.14% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The population of New Braunfels is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 36.54% of adults in New Braunfels have a bachelor's degree or even advanced degree.

The per capita income in New Braunfels in 2018 was $36,754, which is wealthy relative to Texas, and upper middle income relative to the rest of the US. This equates to an annual income of $147,016 for a family of four. However, New Braunfels contains both very wealthy and poor people as well.

New Braunfels is an extremely ethnically-diverse city. The people who call New Braunfels home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New Braunfels residents report their race to be White, followed by Black or African-American. New Braunfels also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 37.36% of the city’s residents. Important ancestries of people in New Braunfels include German, English, Irish, Italian, and Scottish.

The most common language spoken in New Braunfels is English. Other important languages spoken here include Spanish and German/Yiddish.