Southport is a very small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of North Carolina. With a population of 4,377 people and two associated neighborhoods, Southport is the 204th largest community in North Carolina. There's nothing like the smell of a brand new house, and in Southport, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Southport, and putting down their money on brand new construction. Southport’s real estate is, on average, some of the newest in the nation. Southport does seem to be experiencing an influx of affluent people, because the median household income is $82,792.00.

Southport real estate is some of the most expensive in North Carolina, although Southport house values don't compare to the most expensive real estate in the U.S.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 19.61% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Southport is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The citizens of Southport are very well educated compared to the average community in the nation: 34.69% of adults in Southport have a bachelor's degree or even advanced degree.

The per capita income in Southport in 2022 was $44,320, which is wealthy relative to North Carolina, and upper middle income relative to the rest of the US. This equates to an annual income of $177,280 for a family of four. However, Southport contains both very wealthy and poor people as well.

Southport is a somewhat ethnically-diverse city. The people who call Southport home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Southport residents report their race to be White, followed by Black or African-American. Important ancestries of people in Southport include Irish, English, German, Scottish, and Italian.

The most common language spoken in Southport is English. Other important languages spoken here include Italian and German/Yiddish.