Brainerd is a medium-sized city located in the state of Minnesota. With a population of 14,563 people and seven associated neighborhoods, Brainerd is the 76th largest community in Minnesota.

The education level of Brainerd citizens, measured as those with bachelor's degrees or advanced degrees, is similar to the national average for all American cities and towns. 19.52% of adults 25 and older in Brainerd have a college degree.

The per capita income in Brainerd in 2022 was $29,935, which is low income relative to Minnesota, and lower middle income relative to the rest of the US. This equates to an annual income of $119,740 for a family of four. However, Brainerd contains both very wealthy and poor people as well.

The people who call Brainerd home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brainerd residents report their race to be White, followed by Native American. Important ancestries of people in Brainerd include German, Irish, Norwegian, English, and Swedish.

The most common language spoken in Brainerd is English. Other important languages spoken here include Polish and Italian.