Whitewater is a somewhat small city located in the state of Wisconsin. With a population of 14,895 people and five constituent neighborhoods, Whitewater is the 55th largest community in Wisconsin.
Unlike some cities where white-collar or blue-collar occupations dominate the local economy, Whitewater is neither predominantly one nor the other. Instead, it has a mixed workforce of both white- and blue-collar jobs. Overall, Whitewater is a city of service providers, sales and office workers, and professionals. There are especially a lot of people living in Whitewater who work in food service (13.86%), office and administrative support (12.90%), and sales jobs (8.48%).
Whitewater is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped Whitewater to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.
The education level of Whitewater citizens is substantially higher than the typical US community, as 29.18% of adults in Whitewater have at least a bachelor's degree.
The per capita income in Whitewater in 2018 was $23,768, which is low income relative to Wisconsin, and lower middle income relative to the rest of the US. This equates to an annual income of $95,072 for a family of four. However, Whitewater contains both very wealthy and poor people as well. Whitewater also has one of the higher rates of people living in poverty in the nation, with 32.63% of its population below the federal poverty line.
Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Irish, English, Polish, and Norwegian.
The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.