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Whitewater, WI
Real Estate & Demographic Data






Whitewater profile


Living in Whitewater


Whitewater is a somewhat small city located in the state of Wisconsin. With a population of 14,351 people and five constituent neighborhoods, Whitewater is the 59th largest community in Wisconsin.

Whitewater is neither predominantly blue-collar nor white-collar, instead having a mixed workforce of both blue-collar and white-collar jobs. Overall, Whitewater is a city of service providers, professionals, and sales and office workers. There are especially a lot of people living in Whitewater who work in teaching (13.08%), management occupations (12.25%), and food service (11.98%).

A relatively large number of people in Whitewater telecommute to their jobs. Overall, about 9.65% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Whitewater is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the Whitewater area, with all of the energy of the students filling area dorms and apartments each fall, really helps Whitewater maintain a good economy.

Whitewater, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 16.66 minutes getting to work every day.

Being a small city, Whitewater does not have a public transit system used by locals to get to and from work.

The education level of Whitewater ranks among the highest in the nation. Of the 25-and-older adult population in Whitewater, 40.25% have at least a bachelor's degree. The typical US community has just 21.84% of its adults holding a bachelor's degree or graduate degree.

The per capita income in Whitewater in 2018 was $11,876, which is low income relative to Wisconsin and the nation. This equates to an annual income of $47,504 for a family of four. However, Whitewater contains both very wealthy and poor people as well.

Whitewater is a very ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Whitewater also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 12.55% of the city’s residents. Important ancestries of people in Whitewater include German, Irish, English, Norwegian, and Italian.

The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.