River Falls is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped River Falls to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.
River Falls is a small city, and as such doesn't have a public transit system that people use to get to and from their jobs every day.
The education level of River Falls ranks among the highest in the nation. Of the 25-and-older adult population in River Falls, 40.75% have at least a bachelor's degree. The typical US community has just 21.84% of its adults holding a bachelor's degree or graduate degree.
The per capita income in River Falls in 2018 was $29,219, which is lower middle income relative to Wisconsin and the nation. This equates to an annual income of $116,876 for a family of four. However, River Falls contains both very wealthy and poor people as well.
The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include German, Irish, Norwegian, English, and Swedish.
The most common language spoken in River Falls is English. Other important languages spoken here include Polish and Spanish.
