River Falls, WI
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Living in River Falls


River Falls is a medium-sized city located in the state of Wisconsin. With a population of 15,269 people and four constituent neighborhoods, River Falls is the 52nd largest community in Wisconsin.

Unlike some cities, River Falls isn’t mainly white- or blue-collar. Instead, the most prevalent occupations for people in River Falls are a mix of both white- and blue-collar jobs. Overall, River Falls is a city of service providers, sales and office workers, and professionals. There are especially a lot of people living in River Falls who work in office and administrative support (11.90%), food service (9.66%), and sales jobs (8.67%).

River Falls is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped River Falls to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.

The citizens of River Falls are very well educated compared to the average community in the nation: 39.79% of adults in River Falls have a bachelor's degree or even advanced degree.

The per capita income in River Falls in 2010 was $23,164, which is middle income relative to Wisconsin and the nation. This equates to an annual income of $92,656 for a family of four. However, River Falls contains both very wealthy and poor people as well.

The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include Irish, Norwegian, English, and Polish.

The most common language spoken in River Falls is English. Other important languages spoken here include Spanish and Miao/Hmong.