River Falls, WI
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Living in River Falls


River Falls is a medium-sized city located in the state of Wisconsin. With a population of 15,269 people and four constituent neighborhoods, River Falls is the 52nd largest community in Wisconsin.

Unlike some cities where white-collar or blue-collar occupations dominate the local economy, River Falls is neither predominantly one nor the other. Instead, it has a mixed workforce of both white- and blue-collar jobs. Overall, River Falls is a city of service providers, sales and office workers, and professionals. There are especially a lot of people living in River Falls who work in office and administrative support (12.53%), sales jobs (10.47%), and food service (10.20%).

River Falls is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the River Falls area, with all of the energy of the students filling area dorms and apartments each fall, really helps River Falls maintain a good economy.

The citizens of River Falls are very well educated compared to the average community in the nation: 39.14% of adults in River Falls have a bachelor's degree or even advanced degree.

The per capita income in River Falls in 2010 was $23,747, which is middle income relative to Wisconsin and the nation. This equates to an annual income of $94,988 for a family of four. However, River Falls contains both very wealthy and poor people as well.

The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include Irish, Norwegian, English, and Polish.

The most common language spoken in River Falls is English. Other important languages spoken here include Spanish and Miao/Hmong.