Ashland is a somewhat small city located in the state of Wisconsin. With a population of 7,878 people and three associated neighborhoods, Ashland is the 119th largest community in Wisconsin. Ashland has a large stock of pre-World War II architecture, making it one of the older and more historic cities in the country.

Telecommuters are a relatively large percentage of the workforce: 8.09% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 13.80 minutes getting to work every day.

The overall education level of Ashland is somewhat higher than in the average US city of 21.84%: 25.86% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in Ashland in 2022 was $29,817, which is low income relative to Wisconsin, and lower middle income relative to the rest of the US. This equates to an annual income of $119,268 for a family of four. However, Ashland contains both very wealthy and poor people as well.

Ashland is a somewhat ethnically-diverse city. The people who call Ashland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ashland residents report their race to be White, followed by Native American. Important ancestries of people in Ashland include German, Irish, English, Polish, and Swedish.

The most common language spoken in Ashland is English. Other important languages spoken here include Polish and Italian.