Roanoke is a larger medium-sized city located in the state of Virginia. With a population of 98,865 people and 40 constituent neighborhoods, Roanoke is the tenth largest community in Virginia.

A relatively large number of people in Roanoke telecommute to their jobs. Overall, about 7.66% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The overall education level of Roanoke is somewhat higher than in the average US city of 21.84%: 26.81% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in Roanoke in 2018 was $30,379, which is middle income relative to Virginia and the nation. This equates to an annual income of $121,516 for a family of four. However, Roanoke contains both very wealthy and poor people as well.

Roanoke is an extremely ethnically-diverse city. The people who call Roanoke home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Roanoke residents report their race to be White, followed by Black or African-American. Important ancestries of people in Roanoke include English, German, Irish, Italian, and Scottish.

The most common language spoken in Roanoke is English. Other important languages spoken here include Spanish and French Creole.