Vineyard is a medium-sized town located in the state of Utah. With a population of 14,500 people and two associated neighborhoods, Vineyard is the 55th largest community in Utah. There's nothing like the smell of a brand new house, and in Vineyard, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Vineyard, and putting down their money on brand new construction. Vineyard’s real estate is, on average, some of the newest in the nation. Vineyard does seem to be experiencing an influx of affluent people, because the median household income is $100,022.00.

Vineyard home prices are not only among the most expensive in Utah, but Vineyard real estate also consistently ranks among the most expensive in America.

Also of interest is that Vineyard has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in Vineyard telecommute to their jobs. Overall, about 16.16% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in Vineyard, it is thought of as a college town. To the benefit of the many students in the area, Vineyard provides a number of services, amenities and opportunities geared towards their needs and activities.

Vineyard, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the town.

The citizens of Vineyard are among the most well-educated in the nation: 48.83% of adults in Vineyard have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Vineyard in 2022 was $41,361, which is upper middle income relative to Utah and the nation. This equates to an annual income of $165,444 for a family of four. However, Vineyard contains both very wealthy and poor people as well.

Vineyard is a very ethnically-diverse town. The people who call Vineyard home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Vineyard residents report their race to be White, followed by Asian. Vineyard also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 17.40% of the town’s residents. Important ancestries of people in Vineyard include English, German, Irish, European, and Scottish.

The most common language spoken in Vineyard is English. Other important languages spoken here include Spanish and Chinese.