Florence is a somewhat small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Oregon. With a population of 9,376 people and four associated neighborhoods, Florence is the 62nd largest community in Oregon.

Of important note, Florence is also a city of artists. Florence has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Florence’s character.

One of the nice things about Florence is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

Compared to the rest of the country, citizens of Florence spend much less time in their cars: on average, their commute to work is only 13.77 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

The percentage of people in Florence who are college-educated is somewhat higher than the average US community of 21.84%: 25.07% of adults in Florence have at least a bachelor's degree.

The per capita income in Florence in 2018 was $33,424, which is middle income relative to Oregon and the nation. This equates to an annual income of $133,696 for a family of four. However, Florence contains both very wealthy and poor people as well.

The people who call Florence home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Florence residents report their race to be White, followed by Asian. Important ancestries of people in Florence include German, Irish, English, Italian, and French.

The most common language spoken in Florence is English. Other important languages spoken here include Spanish and Chinese.