Rigby is a somewhat small city located in the state of Idaho. With a population of 5,577 people and three associated neighborhoods, Rigby is the 36th largest community in Idaho. Rigby has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Rigby, where the median household income is $78,278.00.

The population of Rigby is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 37.59% of adults in Rigby have a bachelor's degree or even advanced degree.

The per capita income in Rigby in 2022 was $28,253, which is middle income relative to Idaho, and lower middle income relative to the rest of the US. This equates to an annual income of $113,012 for a family of four. However, Rigby contains both very wealthy and poor people as well.

Rigby is a somewhat ethnically-diverse city. The people who call Rigby home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rigby residents report their race to be White, followed by Native American. Rigby also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 11.52% of the city’s residents. Important ancestries of people in Rigby include English, German, Irish, French, and Scottish.

The most common language spoken in Rigby is English. Other important languages spoken here include Spanish and Polish.