Ruskin is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 28,620 people and seven associated neighborhoods, Ruskin is the 112th largest community in Florida. There's nothing like the smell of a brand new house, and in Ruskin, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Ruskin, and putting down their money on brand new construction. Ruskin’s real estate is, on average, some of the newest in the nation. Ruskin does seem to be experiencing an influx of affluent people, because the median household income is $73,828.00.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 11.48% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Ruskin is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

In Ruskin, however, the average commute to work is quite long. On average, people spend 34.64 minutes each day getting to work, which is significantly higher than the national average.

Being a small town, Ruskin does not have a public transit system used by locals to get to and from work.

The population of Ruskin overall has a level of education that is slightly above the US average for all US cities and towns of 21.84%. Of adults 25 and older in Ruskin, 21.86% have at least a bachelor's degree.

The per capita income in Ruskin in 2022 was $28,055, which is lower middle income relative to Florida and the nation. This equates to an annual income of $112,220 for a family of four. However, Ruskin contains both very wealthy and poor people as well.

Ruskin is an extremely ethnically-diverse town. The people who call Ruskin home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ruskin residents report their race to be White, followed by Black or African-American. Ruskin also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 33.16% of the town’s residents. Important ancestries of people in Ruskin include German, Irish, English, Italian, and Haitian.

The most common language spoken in Ruskin is English. Other important languages spoken here include Spanish and French.