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San Diego, CA
Real Estate & Demographic Data






San Diego profile


Living in San Diego


San Diego is a very large coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 1,386,932 people and 326 constituent neighborhoods, San Diego is the second largest community in California.

Housing costs in San Diego are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

San Diego is a decidedly white-collar city, with fully 86.08% of the workforce employed in white-collar jobs, well above the national average. Overall, San Diego is a city of professionals, sales and office workers, and managers. There are especially a lot of people living in San Diego who work in management occupations (11.38%), sales jobs (9.77%), and office and administrative support (9.08%).

There are quite a few people in the armed forces living in San Diego, and when you visit or drive around town, you will see military people in and out of uniform, shopping, enjoying life, and being part of the community.

Also of interest is that San Diego has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in San Diego telecommute to their jobs. Overall, about 10.55% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

San Diego is a popular destination for single career-starters. One thing that you will notice when you are out and about town is that there is a large population of people who are young, single, educated, and upwardly-mobile career starters out at restaurants, listening to live music, and enjoying other activities. They are a real visible part of the culture of San Diego. This makes San Diego a good place to live for young professionals. With so many people in this demographic, San Diego presents many opportunities for single professionals to enjoy themselves, socialize, and to create lasting relationships.

One of the nice things about San Diego is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

San Diego is one of the most car-oriented large cities in America. A full 80.50% of people drive their car alone to work each day. If you like to drive, you'll love it. And you better. Because walking to work is just not a viable option for most people who live in San Diego. Highways, wide streets, parking lots, and shopping centers are part of the common San Diego landscape.

San Diego is a big city, and with that comes lots of benefits. One benefit is that most big cities have public transit, but San Diego really shines when it comes to the extensiveness and use of its public transit system. More than most large American cities, San Diego citizens use public transit daily to get to and from work. And while there are transportation options, most people in San Diego ride the bus. Whereas in some cities one is destined to sit in traffic every morning to get to work and every evening to get home, in San Diego a lot leave their cars at home (if they even choose to own one), and hop a ride on the bus.

The citizens of San Diego are among the most well-educated in the nation: 46.73% of adults in San Diego have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in San Diego in 2018 was $43,090, which is upper middle income relative to California, and wealthy relative to the rest of the US. This equates to an annual income of $172,360 for a family of four. However, San Diego contains both very wealthy and poor people as well.

San Diego is an extremely ethnically-diverse city. The people who call San Diego home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of San Diego residents report their race to be White, followed by Asian. San Diego also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 30.06% of the city’s residents. Important ancestries of people in San Diego include German, Irish, English, Italian, and European.

Foreign born people are also an important part of San Diego's cultural character, accounting for 25.57% of the city’s population.

The most common language spoken in San Diego is English. Other important languages spoken here include Spanish and Tagalog.