Rodeo is a somewhat small coastal town (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 9,653 people and two associated neighborhoods, Rodeo is the 424th largest community in California.

Housing costs in Rodeo are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

Also of interest is that Rodeo has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 9.55% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Rodeo is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

One downside of living in Rodeo, however, is that residents on average have to contend with a long commute, spending on average 32.93 minutes every day commuting to work. However, local public transit is widely used. For those who would prefer to avoid driving entirely and leave their car at home, it may be an option to use the transit instead.

Despite being a small town, Rodeo has a lot of people using the bus to get to and from work every day. Most of these people on the bus are using it to get to good jobs in other cities.

The percentage of people in Rodeo who are college-educated is somewhat higher than the average US community of 21.84%: 26.99% of adults in Rodeo have at least a bachelor's degree.

The per capita income in Rodeo in 2022 was $38,287, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $153,148 for a family of four. However, Rodeo contains both very wealthy and poor people as well.

Rodeo is an extremely ethnically-diverse town. The people who call Rodeo home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Rodeo, accounting for 27.30% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Rodeo residents report their race to be White, followed by Asian. Important ancestries of people in Rodeo include German, Irish, English, Italian, and European.

Foreign born people are also an important part of Rodeo's cultural character, accounting for 22.72% of the town’s population.

The most common language spoken in Rodeo is English. Other important languages spoken here include Spanish and Tagalog.