West Branch is a very small city located in the state of Michigan. With a population of 2,356 people and four associated neighborhoods, West Branch is the 322nd largest community in Michigan.

The education level of West Branch citizens, measured as those with bachelor's degrees or advanced degrees, is similar to the national average for all American cities and towns. 19.95% of adults 25 and older in West Branch have a college degree.

The per capita income in West Branch in 2018 was $22,702, which is low income relative to Michigan and the nation. This equates to an annual income of $90,808 for a family of four. However, West Branch contains both very wealthy and poor people as well.

The people who call West Branch home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of West Branch residents report their race to be White, followed by Asian. Important ancestries of people in West Branch include German, Irish, English, Polish, and Swedish.

The most common language spoken in West Branch is English. Other important languages spoken here include Polish and Spanish.