Fruita is a somewhat small city located in the state of Colorado. With a population of 13,760 people and two associated neighborhoods, Fruita is the 43rd largest community in Colorado. Fruita has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Fruita, where the median household income is $71,550.00.

Being a small city, Fruita does not have a public transit system used by locals to get to and from work.

The overall education level of Fruita citizens is substantially higher than the typical US community, as 30.66% of adults in Fruita have at least a bachelor's degree, and the average American community has 21.84%.

The per capita income in Fruita in 2018 was $33,897, which is lower middle income relative to Colorado, and middle income relative to the rest of the US. This equates to an annual income of $135,588 for a family of four. However, Fruita contains both very wealthy and poor people as well.

Fruita is a somewhat ethnically-diverse city. The people who call Fruita home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Fruita residents report their race to be White, followed by Native American. Fruita also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 11.86% of the city’s residents. Important ancestries of people in Fruita include German, English, Irish, Italian, and Scottish.

The most common language spoken in Fruita is English. Other important languages spoken here include Spanish and Polish.