New Braunfels is a larger medium-sized city located in the state of Texas. With a population of 104,707 people and 24 associated neighborhoods, New Braunfels is the 43rd largest community in Texas. New Braunfels has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in New Braunfels, where the median household income is $85,827.00.

New Braunfels real estate is some of the most expensive in Texas, although New Braunfels house values don't compare to the most expensive real estate in the U.S.

Also of interest is that New Braunfels has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in New Braunfels telecommute to their jobs. Overall, about 11.44% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The population of New Braunfels is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 37.96% of adults in New Braunfels have a bachelor's degree or even advanced degree.

The per capita income in New Braunfels in 2018 was $41,277, which is wealthy relative to Texas, and upper middle income relative to the rest of the US. This equates to an annual income of $165,108 for a family of four. However, New Braunfels contains both very wealthy and poor people as well.

New Braunfels is an extremely ethnically-diverse city. The people who call New Braunfels home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New Braunfels residents report their race to be White, followed by Black or African-American. New Braunfels also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 36.60% of the city’s residents. Important ancestries of people in New Braunfels include German, English, Irish, Italian, and Scottish.

The most common language spoken in New Braunfels is English. Other important languages spoken here include Spanish and German/Yiddish.