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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

New London, NH
Real Estate & Demographic Data






New London profile


Living in New London



New London is a very small town located in the state of New Hampshire. With a population of 4,417 people and two associated neighborhoods, New London is the 96th largest community in New Hampshire.

New London home prices are not only among the most expensive in New Hampshire, but New London real estate also consistently ranks among the most expensive in America.

Also of interest is that New London has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 17.82% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

New London is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the New London area, with all of the energy of the students filling area dorms and apartments each fall, really helps New London maintain a good economy.

Another notable thing is that New London is an extremely popular destination for tourists and seasonal residents. So much of the population is seasonal such that the town’s population swells significantly during the vacation season, and drops again when the season ends. Because of this, much of the local economy is centered around tourism; some businesses may be operated only during the high season. During the low season, year-round residents will notice that the city is a substantially quieter place to live.

New London is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The town’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, New London’s overall crime rate is lower than average for the country.

Being a small town, New London does not have a public transit system used by locals to get to and from work.

If knowledge is power, New London is a pretty powerful place. 62.55% of the adults in New London have earned a 4-year college degree, masters degree, MD, law degree, or even PhD. Compare that to the national average of 21.84% for all cities and towns.

The per capita income in New London in 2018 was $51,047, which is upper middle income relative to New Hampshire, and wealthy relative to the rest of the US. This equates to an annual income of $204,188 for a family of four. However, New London contains both very wealthy and poor people as well.

The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. Important ancestries of people in New London include English, Irish, German, Italian, and Scottish.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and French.