DeLand is a medium-sized city located in the state of Florida. With a population of 41,324 people and 14 associated neighborhoods, DeLand is the 93rd largest community in Florida. DeLand has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in DeLand, where the median household income is $71,439.00.

Also of interest is that DeLand has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 16.08% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in DeLand, it is thought of as a college town. To the benefit of the many students in the area, DeLand provides a number of services, amenities and opportunities geared towards their needs and activities.

The education level of DeLand citizens is substantially higher than the typical US community, as 32.54% of adults in DeLand have at least a bachelor's degree.

The per capita income in DeLand in 2018 was $32,718, which is middle income relative to Florida and the nation. This equates to an annual income of $130,872 for a family of four. However, DeLand contains both very wealthy and poor people as well.

DeLand is an extremely ethnically-diverse city. The people who call DeLand home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of DeLand residents report their race to be White, followed by Black or African-American. DeLand also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 19.56% of the city’s residents. Important ancestries of people in DeLand include English, German, Irish, Italian, and Scottish.

The most common language spoken in DeLand is English. Other important languages spoken here include Spanish and French.