New London is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Connecticut. With a population of 27,980 people and seven associated neighborhoods, New London is the 38th largest community in Connecticut. New London has a large stock of pre-World War II architecture, making it one of the older and more historic cities in the country.

There are quite a few people in the armed forces living in New London, and when you visit or drive around town, you will see military people in and out of uniform, shopping, enjoying life, and being part of the community.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 12.03% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in New London, it is thought of as a college town. To the benefit of the many students in the area, New London provides a number of services, amenities and opportunities geared towards their needs and activities.

New London is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

Many people in New London take advantage of public transportation to get around. In fact, for the size of the city, the number of people who use the bus to commute to work is quite high. This helps to fill a need among New London citizens for affordable transportation.

The percentage of people in New London who are college-educated is somewhat higher than the average US community of 21.84%: 26.78% of adults in New London have at least a bachelor's degree.

The per capita income in New London in 2018 was $30,943, which is low income relative to Connecticut, and middle income relative to the rest of the US. This equates to an annual income of $123,772 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is an extremely ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 29.37% of the city’s residents. Important ancestries of people in New London include Irish, Italian, English, German, and Polish.

New London also has a high percentage of its population that was born in another country: 17.41%.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and French.