Goleta is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 32,432 people and 13 associated neighborhoods, Goleta is the 240th largest community in California.

Goleta home prices are not only among the most expensive in California, but Goleta real estate also consistently ranks among the most expensive in America.

Also of interest is that Goleta has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 14.75% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Goleta is a college town. There are a lot of students in Goleta attending college, and as a result Goleta provides a number of services, amenities and opportunities geared to the needs and activities of students.

Goleta, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

Goleta is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 18.84 minutes getting to work every day.

The citizens of Goleta are among the most well-educated in the nation: 49.96% of adults in Goleta have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Goleta in 2018 was $49,259, which is upper middle income relative to California, and wealthy relative to the rest of the US. This equates to an annual income of $197,036 for a family of four. However, Goleta contains both very wealthy and poor people as well.

Goleta is an extremely ethnically-diverse city. The people who call Goleta home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Goleta residents report their race to be White, followed by Asian. Goleta also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 36.38% of the city’s residents. Important ancestries of people in Goleta include English, German, Irish, Italian, and Scottish.

Foreign born people are also an important part of Goleta's cultural character, accounting for 23.35% of the city’s population.

The most common language spoken in Goleta is English. Other important languages spoken here include Spanish and Chinese.